Motiv8 was established in 2006 as a specialist business consultancy with some spin off business offerings, one of which was focused on technology events, originally known as “Motiv8 Forums”.
Motiv8 Forums embarked on a mission to modernise the exhibition / trade-show sector and deliver a more effective solution for suppliers and attendees. The world is moving at the fastest pace ever, yet exhibitions and trade-shows fundamentally haven't changed at all since their inception over 300 years ago, Motiv8 wanted to flip this format on its head.
Our first offering was small, focused, invite only, exclusive engineering days around fixed themes. Inviting only approved and fully vetted engineers to learning days with business opportunities for the supporting suppliers involved.
We completed over 55 of these events which we called “Open Forums” with over 4,000 design, technical and R&D engineers attending these unique days. Including keynote speeches delivered by experts from companies such as Dyson, Williams F1, JLR, Rolls Royce….
Taking our highly successful Open Forums format and thinking “what would be the ultimate way to deliver a trade-show / exhibition?” lead us to introducing what we initially called an “In-House Forum”, the first of which was run in September 2014 with Jaguar Land Rover.
An In-House Forum as it was originally called was based on Motiv8 consulting with a major manufacturer to understand what products / services / technologies / innovations etc they were interested in, using this brief we then matched only relevant suppliers which we then physically took in to the manufacturer for a 1 day event bringing both groups together, win win for all.
Due to the instant success and rapid growth of the In-House Forums we decided in 2017 to hold our last Open Forum and focus exclusively on the growth of the In-House Forums.
Motiv8’s In-House Forum offering moved extremely quickly from being held at 1 manufacturer in the UK to being held at Bentley, Ford, Nissan, McLaren, Skoda, Bugatti, Lamborghini, Ducati….across the UK and Europe at 15 different locations.
At the start of 2020 Motiv8 began to build an online platform to support our physical events, our initial thinking was to build “A Linkedin type platform for suppliers and manufacturers in the Automotive / Transport sector to connect with each other” which we called “Motiv8 Search” within this platform we also built our own bespoke live event platform which at the time had no name.
In March 2020 the world changed (COVID) and Motiv8 was forced to stop delivering its physical In-House Forums, thankfully we very quickly reacted and reworked our live event platform to take over running all our events, then named as a “vForum”.
A vForum was essentially as close to our physical In-House Forums as we could get, the vForum offering was a fixed day of individual meetings a fixed times allowing the suppliers to directly connect to the manufacturers and vice versa in a fully coordinated way and all run 100% live.
From March 2020 to June 2022 we ran an astonishing 29 “vForums” involving 29 manufacturers, over 2,000 suppliers, over 5,000 manufacturers staff from over 35 countries and all hosted in private areas of our online platform Motiv8 Search.
In April 2023 Motiv8 returned to physical onsite events, holding our first “post covid” event which was with Bentley, shortly followed by being back on site with Lotus and Ford, then over the next 6-12 months returning back onsite with everyone as normal.
However, during the covid period and in preparation for returning back to physical onsite events again (In-House Forums) this gave Motiv8 time to evaluate our offering with the view to further improving and also re-thinking our approach and even branding etc.
Motiv8 decided to firstly retain the live online element (previously known as a vForum) and integrate this in to the physical on-site events, allowing manufacturers staff in other locations to still join the meetings remotely, this remains in place to this day due to its success.
Motiv8 also decided to re-brand from “Motiv8 Forums” to “Motiv8 Connect” as we felt this better suited our offering, i.e. connecting people!.
In Jan 2024 we ran our first event outside of the Automotive sector and added JCB to our ever growing portfolio, in April this year we will also run our first ever onsite event in America with Harley Davidson.
Motiv8 Connect - the story continues…..
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